Product Marketing Director

Netanya, Israel

CoreTigo is leading the revolution of wireless mission critical communications as part of Industry 4.0.  We are addressing the true need for wireless communication on the factory floor that cannot be addressed today by existing wireless networks.

We are a fast-growing company, backed by notable investors and strategic partners, that is in search of talented leaders and driven team players who wish to be impactful and influential.

Come and be at the forefront of innovation and part of the team who is unbinding the industrial space!

Position Overview

As CoreTigo’s Product Marketing Director your primary goal is to ensure product market fit, enable the sales & business development teams and help the business grow. You will be an integral part of crafting the product and solution strategy, defining roadmap and market requirements, along with positioning CoreTigo in the appropriate markets. You will lead a market development team to build a sales pipeline, create market awareness and acquire partnerships and business relationships with industrial customers. You will work with CoreTigo’s customers and potential customers through their journey in a variety of channels, such as social media, proactive campaigns, events, webinars, collateral and multimedia content.

Roles & Responsibilities

  • Research and identify opportunities, including new markets, growth areas, trends, customer needs, potential partnerships and new ways of reaching existing markets
  • Take part in the definition of CoreTigo’s product and solution strategy, roadmap planning, go-to-market strategy, target markets and positioning
  • Develop market requirements around the various markets in which CoreTigo participates for new products and solutions
  • Lead product commercialization activities to include product launch, pricing, packaging, branding, documentation, etc.
  • Assist in the development and creation of digital assets, such as video demos/tutorials/testimonials, brochures, solution overviews, case studies, data sheets, white papers, infographics and presentations
  • Work with regional sales & business development representatives to gather voice of customer and market requirements, provide required training/sales tools and track performance
  • Lead continuous monitoring and analysis of the competitive landscape, and ensure the knowledge is effectively used in key decisions and processes
  • Collaborate tightly with marketing communications manager to develop and plan campaigns, events/tradeshows, digital content and Webinars
  • Monitor and join social media groups and professional platforms to discuss industry-related topics

Required Experience/Skills:

  • Proven work experience (at least 7 years) in product marketing or similar role in a B2B company
  • BSc/BA in business administration, industrial engineering, information systems engineering, computer engineering and/or other engineering degree
  • Proven experience and results in working with global customers/partners (experience in the industrial space – significant advantage)
  • Native/Native-level English (mandatory)
  • Experience with sales management and/or marketing automation tools (advantage)
  • Excellent verbal/written communication skills
  • Passionate team player seeking to work in a dynamic startup environment

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